Strength is probably the most misunderstood component of mainstream fitness. Almost any program can add some small measure of strength to you, but it may or may not be the kind that truly adds to your vitality. Everyone has the potential to gain incredibly in strength – Several hundred percent above their starting strength and safely if they simply learn how to do the exercises and approach things in a consistent, logical, motivated manner. In fact if most people will get to the beginning of their idea of actually being able to lift something heavy (which is almost universally just the tip of the iceberg of what they could potentially do and certainly that other people are doing), they would be amazed at the level of vitality that would course through their veins. The fact that they’d simply feel like doing all kinds of things and actually be able to do them. Everyday tasks would become ridiculously easy and 90% of them would stop being in pain.

Most people need to restructure their idea of what strong is. We hear numbers that we have been watered down into thinking are high and fear them. We’re conditioned to believe that it’s only the genetic super human that could lift 300, 400, or 500 pounds. That anyone else must be a serious competitor or just a freak of strength. That’s all lies. Anybody can lift those weights. You just have to unlock the hidden potential inside of you. Stop being afraid, stop living in fear, stop thinking that some number is dangerous.

The natural state that your body craves is strength, but for many it’s just like junk food. The body craves the right nutrients whether you know it or not, but often we’ve spent so much time eating junk food that the things we crave are actually anti-nutrients. The body craves movement and the movement of strength. However we sit all day and lay on the couch and momentum takes over. If you don’t move you’ll crave laying around. If you do move you begin to crave life. It’s just like breaking a sugar habit. If you’ve eaten tons of processed white sugar for a while you’ll crave it and it’ll be unpleasant when you don’t have it. When you get real nutrients into your body after a while they’ll start to taste good and you’ll start to crave them and the sugar will drop away.

The same works for strength. You’ll begin to feel a level of energy bursting through your muscles and every sinew in the body and you’ll begin to crave it, because it will pay off in life. It may not be easy, but nothing ever truly worthwhile is. And it’ll open your body and mind to a level of physical ability, cellular energy, passion, hormonal response and primordial awesomeness that cannot be achieved or expressed in any other way.

This can be a touch into those by-gone days. An explosive “in” into the world that we’ve let go – The very energy that drives the universe and has driven men to stand atop mountains and battlefields with their hands raised and sweat and blood flowing like rivers.

Such is the expression of true strength. It’s there and available to you in iron and waiting for you to take it and master it to unleash all of you and at the same time build and rebuild all of you. To set your cellular, muscular, energetic and spiritual self into a barrel of dynamite. To build its ability to unleash at any time and to hold into a steady hum of vibrant energy that makes the average man pale in comparison. To build courage, tenacity and a ferocious lust for life is at your fingertips.

Some might say I give too much to an inanimate piece of iron or the quality of strength, but it’s you I’m giving this to. Iron is lifeless till you give it life. Action is lifeless until you put the entirety of yourself behind it. If you go into this with the intention of building a vitality unsurpassed and a power that radiates in a way that people cannot miss – You’ll have it. The iron bends to your will and if you take hold you have at your disposal every week the foundry and factory to make yourself into living lightening. Why wouldn’t you want strength?